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Shanari Baird

V.P. of Marketing

Shanari Baird - V.P. of Marketing

Shanari Baird

V.P. of Marketing

As the Vice President of Marketing at Same Sky (formerly CUI Devices), Shanari drives strategic marketing initiatives to elevate the company's brand and market presence. Shanari leverages extensive experience in the electronic components industry and a deep understanding of marketing to oversee and implement comprehensive marketing strategies that support business growth and strengthen customer engagement. In this role, Shanari is responsible for leading a dynamic marketing team, developing impactful campaigns, and aligning marketing efforts with the company's overall strategic objectives.

Shanari began her tenure in the electronic components industry in 2016 at CUI Inc. In 2019, she transitioned to Same Sky (formerly CUI Devices) after several former senior managers of CUI Inc spun-off a portion of the business into a separate legal entity. Key highlights of her career include: developing marketing communication strategies to assist in the 2019 spin-off, successfully launching a new visual identity and brand strategy, playing a pivotal role in renaming the company to set it up for future growth, improving the organization’s analytics capabilities to make more strategic decisions, developing go-to-market strategies for new products and services, and many more.

Shanari attended Portland State University where she received a double major in Marketing and Advertising.